John Romant's Technology Blog

If it's technology, I want to know about it.

Harvard and Columbia are adding social media courses to their MBA curricula..

My son always tells me, “I wanna do what you do daddy”.  I always told him “When you are old enough you will be able to go to school to learn what I do”…I guess I didn’t lie. This is great news!

On the down side, It seems likely that  Social Media will be heading down the same road that Digital Film took in 2000’s.  Remember all the “Full Sail” type schools that popped up? Full Sail had everyone and their mother thinking they were going to become a super producer.  Thank God that fade faded out.

Will the Social Media programs at the Ivy League Colleges be nothing more than a way  to cash in on the Social Media craze.  I am sure that there will be a great deal people who will gain from the experience, but for the tech geek who wants to live and breathe Social Media, I will give you the advice that my Professor gave me “If you want to succeed in new technologies, you better get out of college”.  He meant that it took two years to complete the course material and books.

Can you imagine the gap of information during those 2 years.  Can you image the information gap  for even one  month? If you plan on choosing New Media as a passion in your life, you will be better served by spending your time exploring the web via search engines, than sitting in a classroom…unless the class was free of course.  I will say that having Social Media as a course in college is definitely a good thing. I will be more than happy for my son to attend…along with daddy filling in the gaps along the way of course.

Social Media Being Taught At Harvad and Columbia

Social Media Thought Cloud.

Here’s the article:

Harvard Business School (Harvard Full-Time MBA Profile) and Columbia University’s Graduate School of Business (Columbia Full-Time MBA Profile) have joined a growing list of business schools that are adding courses on social media to their MBA curricula, addressing the corporate demand for social-network-savvy employees. The two schools are among at least six that have added courses in the past year that allow students to learn about Internet marketing and social media strategy, according to course syllabi and faculty associated with the classes.

With Twitter’s social networking site claiming 190 million users tweeting 65 million times a day and Facebook reporting 500 million active members, companies including Sears Holdings (SHLD), Panasonic (PC), Citigroup (C), and AT&T (T) have begun hiring social media directors to develop and manage marketing strategies that address the nuances of the online world. Business schools in the last three years have seen a drop in graduate placement rates—to an average of 84 percent in 2009 among Bloomberg Businessweek‘s top 30 full-time MBA programs, from 96 percent in 2007. Social media classes are one way of preparing students for careers in a promising field, says John Gallaugher, associate professor of information systems at Boston College’s Carroll School of Management (Carroll Full-Time MBA Profile), where “Social Media & Web 2.0 for Managers” is being offered in the fall.

“In the realm of technology it’s possible for us to teach our students a tool that their bosses don’t have, and they can provide that added value from day one,” Gallaugher says. “Social media skills are the ones that can set them apart. Those are the skills that employers are looking for.”

Course Offerings

Columbia, in New York, offers four Internet marketing courses. Two of them, “Social Media,” taught by Rachel Sterne, chief executive officer of, a global citizen news platform, and “Media and Technology,” taught by New York Times technology columnist David Pogue, will be offered for the first time next spring, according to professor Rajeev Kohli, chair of the Columbia marketing division. At Harvard, in Boston, professor Mikolaj Jan Piskorski last fall introduced a second-year elective course, “Competing with Social Networks,” and 172 students enrolled—three for every available seat. “Students know these tools are too hard to ignore,” Piskorski says.

Other MBA programs that have added courses that explore social media include London Business School (LBS Full-Time MBA Profile), INSEAD (INSEAD Full-Time MBA Profile), the international business school based in Fontainebleau, France, and the École des Hautes Études Commerciales, known as HEC Paris (HEC Full-Time MBA Profile), according to faculty at the respective schools…continue to original article.


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